#BattleForNumber10 – The Elephant in the Room
After applying on Twitter for a ticket to the #BattleForNumber10 debate, I was lucky enough to be part of the 100 or so people in the studio audience. I travelled … Continue reading
Spice Girls Reunion, Interplanetary Social Networking and Mickey Mouse Shaped Pumpkins – An Interview with Dave Coombs, Head of UK & EMEA Publicity for Disney Destinations International
Since my last blog post, I‘ve (heavy-heartedly) finished my one-year internship at the Regional Communications team for The Walt Disney Company EMEA in June 2013. Keen to continue working in … Continue reading
How to PR Paradise – An Interview with Ian Scott, Director of the Dubai Tourism & Commerce Board UK
I have recently become fascinated with Dubai and its story from humble beginnings to global phenomenon. I’m intrigued by how one family’s vision has pioneered an ultra-modern, capitalist metropolis in … Continue reading
Lamb to the Slaughter – An Interview with the Shadow Justice Minister
I’ve lived in London for just over 7 months now, and as outlined in my last post, I have relished in the opportunities my internship has provided so far. However, to … Continue reading
“You’re only as good as the last email you sent” – An Interview with Matt Grossman, Vice President of Publicity at Disney EMEA
It’s been quite some time since my last post and a great deal has happened in the meantime, the biggest of which has been the start of my internship at … Continue reading
A Day to Remember – My Visit to Parliament
Recently I have become infatuated with the British political process and the notion of distributive justice. Often finding myself glued to BBC Parliament, I felt it was time to visit … Continue reading
“What Happens in Vegas, stays on Facebook”
The fourth of the CIPR Autumn Guest Lecture Series at Leeds Met was hosted by Managing Director of the northern arm of Euro RSCG, Brian Beech, accompanied by Jenni Bamford, … Continue reading
David Miliband Visits Leeds Met
Rt Hon MP David Miliband was welcomed by a full house at the Rose Bowl today in what was a very lively and interesting Q&A event. The former Foreign Secretary’s first … Continue reading
“Follow Me, I’m Right Behind You!”
The second CIPR Guest Lecture attracted yet another full house as Kevin Murray , CEO of the Bell Potinger Group delivered a fascinating lecture, based on his forthcoming book: The … Continue reading
Google: Too Many Pies, Not Enough Fingers
A leaked memo from Google CEO Larry Page has confirmed that 25% of all employee annual bonuses will be determined by the success Google’s social strategy in 2011. This initiative … Continue reading
StumbleUpon – Gift or Curse?
After becoming fed up of checking the same old websites religiously, I thought I’d try the network StumbleUpon to see what all the fuss was about. It soon became my … Continue reading
The Importance of Customer Centricity in a Changing World
If I had to choose one thing to take away from the Marketing Dynamics module this semester, it would definitely be the importance of customer-orientated marketing objectives in seemingly cut-throat … Continue reading
“Play Hard, Work Harder!” – Ailsa Brogan-Hewitt
Ailsa Brogan-Hewitt graduated from the BA PR course in 2009. She is now an Account Executive at Rising Digital, a social media and word of mouth marketing consultancy specializing in … Continue reading
Is Facebook taking over the world?
Recently valued at $65 billion, Facebook has transcended beyond a social network, or a business: it’s become a global contagion – the 5th estate. According to Facebook’s statistics, users install … Continue reading
Social Media: A Force for Democracy?
No-one could have anticipated the avalanche of protestation we have seen in the Middle East and North Africa since the new year, which has been aptly dubbed The Arab Spring … Continue reading
Social Media’s USP: Its Novelty!
Everyone has a lot to say about social media nowadays, so I’ll try to keep this short and sweet. I for one am a keen advocate of the use of … Continue reading
“Be Confident, Not Arrogant” – Seb Mysko
Sebastian Mysko is the Managing Director of the social media and word of mouth marketing consultancy – Rising Digital, with clients the likes of Deadmau5, Swedish House Mafia, Chris Lake, Gorillaz, … Continue reading
“Don’t Flake Out!” – Anna Wilson
Anna Wilson graduated from Leeds Met in 2009 with 1st honours. Having started on the HND Business & PR course, Anna excelled in her initial years, switching to the BA … Continue reading
News Corp Under Fire
The multi-media tycoon Rupert Murdoch (chairman of News Corp) will be feeling the pressure this week after a revamped investigation into allegations of phone-hacking by his paper News of the … Continue reading
Anti-Social Media?
In my first semester at Leeds Met, it became increasingly evident that social media was the future of PR (and Advertising, Journalism, Marketing & Networking for that matter). I realized … Continue reading
The Double-Edged Sword of Coalition Government
None of the political parties won enough seats to rule in a majority government, the options were ConDem coalition or rainbow government. The latter was implausible, therefore those power are … Continue reading
(Not so) Sustainable Development
When I awoke this morning to the site of an utterly white landscape outside and texts from Leeds Met cancelling the day’s lectures, naturally my thoughts turned to ‘what should … Continue reading
Generation Unto Generation
Justin McKeown, now Regional Director of the global public relations consultancy Grayling, graduated with a first class degree in Public Relations in 1997. It was fascinating to listen to his … Continue reading
Why I Chose to Study PR
The importance of interpersonal relationships and communication management fascinates me, and indeed has influenced my behaviour and conduct from an early age. The way in which we communicate can make … Continue reading
Protests, Walks-Outs & Sit-Ins – Played and Betrayed by the Coalition
The nationwide protests and demonstrations against the cuts to university funding speak for themselves. The vast majority of students feel used, played and betrayed by the promises of the pre-election … Continue reading
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